Everybody likes a sleeper hit, the kid from nowhere who grasps the Academy Award or hits a homer to capture the pennant.
I’ve been looking at Canadian online student newspapers. The Sheaf (thesheaf.com) from the U of Saskatchewan excels at social media. The paper started in 1912. You’ve come a long way baby.
The Sheaf uses Twitter (TheSheaf1912) and Facebook to interact with students and alert them to social opportunities and local events. It’s making itself available on iPhone and iPod through apps found at the iTunes store.
Ryerson Free Press (www.ryersonfreepress.ca) is an online paper for Ryerson University students in Toronto. It offers a ticker tape of public comments to its Twitter site (RyeFreePress.)
The Brock Press (www.brockpress.com) for students at Brock University in St. Catharines, Ont., uses Facebook, and has accounts with Digg and Newsvine citizen journalism sites to share copy.
Also at the top of the class is The Lance (UWindsorLance) for students at U of Windsor in Ontario (www.pastthepages.ca) for keeping its Twitter account fresh during the summer when a lot of student newspapers let them dry up.
Tomorrow, a look at young upstarts who need a timeout.
The Hyper Journalist