Thursday, September 3, 2009

Dem dry bones

Paleontologists must feel a surge of energy when their work rewards them with a discovery of dinosaur bones.

As I began sifting through newspapers with online sites, I got the feeling I was looking at fossils, but I wasn’t excited about the find.

The Canadian Newspaper Association has the most members in Ontario, so that’s where I decided to start.

Some smaller media outlets do a decent job to offer “hyperlocal” truly local news to their online readers. Some post daily, but it’s clear many only post the day their print edition comes out, and that is not the intention of digital journalism. That means they go days or weeks without updating their website, and that makes for a stale product.

Much of the content is from promotional news releases anyway, so why not post those as they come? Why not let readers know where the media has been, what it’s doing?

Holding back the online product to not compete with the print edition is the type of thinking that needs to go the way of the dinosaur.

The Hyper Journalist

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